Lavalicious Hot Sauce
PACKAGING DESIGN + BRANDING
The Challenge
to develop a hot sauce brand concept, design a label for the bottle and box using dielines.
The Process
I started by choosing the colours for the concept, opting for highly saturated and bright warm tones like pink, orange, and red to evoke the feeling of lava. Then I developed a pattern inspired by groovy, colourful lava lamps. The bold, angular typeface I selected provides a nice contrast to the curved pattern design.
Using dielines, I created the packaging with all necessary elements, including logos, copy, nutrition label, ingredients, company contact information, and social media handles.
I initially struggled to create a hot sauce brand that avoided common tropes like fire and flames. I wanted something that would stand out yet still convey the essence of hot sauce. That's how I came up with "Lavalicious." Jokingly inspired by Fergie's "Fergalicious," I aimed for a catchy, fun brand that might even make you want to dance a little.
Bottle Label
Box Dieline
Mediums used: Adobe Illustrator & Indesign